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Under the sign of the “S” in a circle
As early as the beginning of the 20th century, Semperit used the power of advertising to market its products. The legendary graphic designer Joseph Binder created the logo that is still part of the brand today. During the economic miracle years from 1950 onwards, Semperit became one of Austria’s best-known brands. As a sports sponsor, the company supported its own car rally and the Tour of Austria for many years. As Semperit transformed from a B2C to aB2B company, its approach to advertising also changed. A journey through the world of swimming and sports articles, tires, shoes, toys, gloves and technical rubber goods of all kinds.
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The balloon envelopes produced around 1900 were also used for advertising.
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Tires were marketed under the name Semperit as early as 1906.
Semperit’s moving product exhibition – a specially adapted touring coach – started a promotional tour.
From 1957 to 1973, the “Semperit Rally” was a popular event in Austria.
Semperit was the most important sponsor of the popular Tour of Austria, a cycling tour.
Swimming and sports articles were an important part of the product portfolio in the 1970s.
Semperit tires were advertised in very different ways.
From hot water bottles …
… and air mattresses …
… to inflatable boats, …
… rubber balls, …
… various toys …
… to shoes – the extensive product range had to be made public.
For example, in the newspaper …
… or in magazines…
… and later also in videos.
As a B2B company, Semperit is still predominantly present in trade journals …
… and at trade fairs.
A particular focus in advertising and communication …
… is on sustainable product innovations.
